Stage 1 of 5
Validate
Is this a real problem for a customer you can reach, who wants it solved?
Gate: Stop here.Tasks in this stage
12 of 16 done
- ✓Write down how they cope today and what it costs them
- ✓List at least three alternatives, including the low-tech ones
- ○Write why someone would switch
- + 13 more
What the founder did: talked to 14 members of six book clubs around Halifax and Dartmouth, and 12 agreed the planning is a nuisance. Then a sign-up page offered the app at $5 a year. It went to the founder's three clubs and two library newsletters, about 60 club members in all, plus a $15 boosted post. 41 people opened it. Nobody signed up.
What the guide flagged: every club the founder talked to already manages with free tools: a group chat for dates, a poll for the next book, and the library's own app for holds. Goodreads and StoryGraph handle reading lists for free. The nuisance is real, but each piece of it already has a free answer that's good enough.
Why No-go: the $5 test was the clear signal: about 60 people who have the problem saw the offer, 41 opened it, and none paid. Free group chats, polls and the library app already cover voting, dates and availability well enough. When the price is $5 and the answer is still zero, a lower price won't change it.