Stage 1 of 5
Validate
Is this a real problem for a customer you can reach, who wants it solved?
Gate: Go. Move on to Define.Tasks in this stage
14 of 16 done
- ✓Write down how they cope today and what it costs them
- ✓List at least three alternatives, including the low-tech ones
- ✓Reach 5 conversations
- + 13 more
What the founder did: talked to 11 owners and drivers at small carriers in Missouri, Kansas and Oklahoma. 9 were paying $25–45 per truck per month for logging devices they called clunky, and 3 had been written up at inspections for log errors in the past year. 8 of 11 said they'd switch to something simpler at about $15 per truck.
What the guide flagged: Motive, Samsara and several budget providers already sell to small fleets, some for about $20 a truck. The opening the founder found was service, not price: small carriers felt ignored by support lines. That's a real gap, but a thinner one than "cheaper", and the guide said so before the founder moved on.
Why Go: a recurring cost every caller already pays, a specific complaint about support, and a founder who does the books for the first four customers. The problem is real and the buyers are reachable. The open question, flagged for Define, was what the smallest legal version would have to include.