Stage 1 of 5
Validate
Is this a real problem for a customer you can reach, who wants it solved?
Gate: Go. Move on to Define.Tasks in this stage
13 of 16 done
- ✓Describe who has the problem and what it is
- ✓List at least three alternatives, including the low-tech ones
- ✓Record your visitors, signups and result
- + 13 more
What the founder did: talked to 12 parents at two schools, then ran a test: a swap table at one school's Friday pickup. 23 families brought 41 bags, and 19 of them took clothes home. Asked about an app, 9 of 12 said they'd use one if their own school's parents were on it, but only 2 would swap with strangers across the city.
What the guide flagged: a city-wide swap app has to fill both sides at once, and Vinted, Facebook Marketplace and op shops already serve strangers swapping clothes. The founder couldn't name the first 50 users of a city-wide app, but could name 50 at one school. That became the starting point: a closed group that already trusts each other and meets twice a day.
Why Go: the swap table proved supply and demand in a single afternoon, at a school where the founder already knows the parents. The narrowed version doesn't need strangers, shipping or ratings. Weak spot noted: it grows one school at a time, and every school needs a parent willing to run the table.